Optimizing Images for SEO

With upcoming changes to Google Search ranking in May, site speed is even more important as a competitive edge.


Fast websites have been linked to lower bounce rates and higher conversions. According to Google, a one-second site speed improvement can increase mobile conversions by up to 27%. And with 70% of shoppers buying on mobile, site speed clearly has a huge impact on your revenue potential.


One thing that affects page load speed is the size of your images on your website. There is a hack I really love and it is super simple.


Go to tinyjpg.com




Upload your image (you can actually do 20 at once)


Once your images have been optimized you can’t really tell the difference.




The file size is reduced by 70% which is really going to help your page load speeds.