As a business owner, you probably know by now that video content and video marketing is really powerful for your business to grow for free online.
Instagram is making it easier than ever to produce this type of content with Instagram Reels.
What are Instagram Reels?
If you've been living under a rock, Reels are the biggest Instagram trend EVER. They are pushing out reels more than any other content.
Think of Reels as a mix of Instagram Stories and IGTV.
We have Instagram Stories on one hand, which are videos that disappear after 24 hours and they don’t live on your feed.
And then we have IGTV, which is really long form video content.
Reels fits into the middle because it’s still 15-second video clips like Stories, but they live on longer than 24 hours and they live in the feed.
Why is Reels good for business?
You might be thinking, Aren’t I busy enough with Instagram? I have the feed. I have Stories. I have IGTV. I have going live. I have answering my DMs… Do we really need one more feature?
I hear you on that, but this is why I think Reels is worth your attention today…
Let me ask you this…
Are you struggling with low engagement?
Do you want more followers?
Do you want free exposure?
The answer here is simple: try Reels.
Reels have a longer Life Span which adds up to more views which in turn leads to new followers from there more sales.
Plus, Reels are fun and personable.
So, start today. Even if it's messy and takes an hour. Start