If you run a small business, chances are you are wondering if blogging lives up to the hype. Is it really worth the time and effort? the short answer is YES! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract prospective clients.
Still not convinced? Here are some facts to back up my claims:
61% of US consumers have made a purchase based on a blog post. (Source)
Companies that blog enjoy 97% more inbound links than blogless competitors. (Source)
94% of those who share posts do it because they think it will be helpful to others. (Source)
B2B companies with blogs get 67% more leads than those without. (Source)
I'll be honest with you. When I first dreamed up four eyes media, a blog was the last thing on my mind. What would I write about? Who would want to read it? When will I find the time? However, the more research I did, the more I found that this was such an important aspect for a solopreneur. If I wanted to be seen, then I would have to do the work. So here we are. And here are some of the most important benefits of having a blog for your business:
1. Boost SEO
What an easy way to be seen. Search engines love to provide fresh, valuable content to searchers. Blog posts can provide that content. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).
As an added bonus, you will benefit from backlinks as other websites begin to link to the articles on your website. This adds more fuel to the SEO fire because search engines consider backlinks as an endorsement of the authority of your website.
2. Develop relationships with potential and existing customers
Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. you can connect to site visitors by asking readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
3. Establish your business as an industry leader
No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.
4. Provide value for your readers
One of the biggest benefits of business blogging is the ability to provide value to visitors. Posts that help them solve problems or include tips to make something in their life easier or better are far more interesting to potential leads than in-your-face ads. Of course, your products or services will be part of the solutions you provide in your posts, but in a subtle, helpful way. By taking the time and energy to provide beneficial content for free, you are actually building loyalty among potential customers who will become more likely choose your company over your competitors when they are ready to make a purchase. You can even include testimonial-centered posts to nudge those considering a purchase to take that next step.
5. Generate leads
You can leverage your blog to get emails from interested leads by asking them to subscribe to your blog posts. Those emails can then be used for marketing purposes to increase touch points. Not only will they regularly see your blog posts, the door is now open for email marketing opportunities to promote your business, send special promotions, and more. The more often you can connect with a lead, the better the chance of converting them into customers.
6. Create opportunities for sharing
Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.
From a practical standpoint, blogging just makes sense. With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic, and foster relationships with potential and current customers. This is an opportunity no small business should pass up.
Are you interested in creating a blog for your organization? I can help. four eyes media offers a variety of web design solutions to meet your needs.