So, I came across a post the other day. The gist:
People never want to spend money on things they NEED.
They only like to spend money on things they WANT.
This struck a chord for some reason.
Firstly, let’s deal with the want part. If you don’t want a website, don’t buy a website. I don’t buy lots of things I don’t want, even things people say I need. I can only imagine I’m much happier without all of this stuff I don’t want.
Secondly, the need part.
The last 20 years or so have clearly shown how the Internet can benefit a business. It has become one of the first things new ventures think about doing almost before anything else: “We MUST have a website to [appear legitimate/let people know we’re open for business/tell people our story]!”
I want to set the record straight:
You DON’T need a website!
Especially when you are first starting out. It can be an expensive venture. Here’s a list of things you don’t need a website for:
To start telling people about your new venture
To sell a product or service
To run a successful business
Sure a website may make some of these things easier, but it won’t be the website that makes or breaks your business. That’s on you.
A website should be a clear part of your marketing strategy and budget. You should know when and why your website should exist, what its goals are and have in mind a strategy that will make it successful.
If you’re convinced that you need a website but can’t get behind the idea of having to spend money on it, then don’t get a website. You’re in the wrong headspace to make it a success.
However, if you are ready to elevate your business, then spend the money to get a website that is worth a damn and get behind it 100%!
I can help you with that.
For those that are in their first few years on business, I recommend a website template.
These take the overwhelm out of web design.
They won't break the bank
They are already professionally designed, you just put your unique spin on it.
Templates give you time to learn the platform hosting your site
When you are ready, take a look at my Template Shop and we can get started on getting you an online presence.