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If you are ready to land those dream clients... here are 6 things you need on your homepage. After all, you only have one chance to make a good first impression. Make it count.
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Easy Navigation
The most important options should go first and last in the navigation menu. When presented with a list of words, studies show people tend to remember the first few and last few words. Your home page should be first and contact/booking last
Brand Bio
If you are not clearly communicating what you do, people won't understand. If it isn't short, people won't read and they won't buy.
Call-To-Action Button
Action language like Book Now, Shop Templates, Schedule an appointment will guide visitors to where you want them to go.
Summary of Your Services
People want to know what you offer and what it will be like to book with/buy from you
Trust Builder
Adding testimonials, awards/badges, and brands you've worked with tell people that you are a rock star and an expert in what you do. It is always ok to brag a little when you are selling yourself.
Email Opt-In
Time to start thinking about email marketing. Offer your visitors an enticing incentive to capture their contact info.
It also goes without saying... design consistency! You want that homepage to be eye candy for potential clients.