It’s super easy to get overzealous when starting an online store. I get it. You are so passionate about your products, which is amazing…but, I also don’t want to see important information slip through the cracks of that excitement So before you start, here are 5 things you want to avoid before starting your ecommerce site:
Not using Original Images
Don't use vendor images. Even if your vendor’s images are seamless and totally your aesthetic – you still should be taking your own and personalizing your products/services.
Now is your time to get creative and find fun ways to capture your audience! Think about what would make you want to buy a product! This is one place I recommend you invest. Invest in a professional photographer. First impressions are so important! You want to show off your product.
Not Writing Engaging Descriptions
Product descriptions can make or break a sale. Your descriptions should connect to your target audience.
It is important to include, details, fabrics, material, sizing descriptions. You want to capture that sale with excitement, and avoid having your customers feel confused about what you offer.
Dropping the Ball on Customer Experience
Customer service and the customer experience can make or break not only your sales, but your entire brand reputation. It only takes one bad experience for a client or customer to never return again. Don’t let that happen to your business.
Key mistakes ecommerce owners make is not having a visible email, chat support options, or a contact form. In addition – some clients can be turned off if you don’t link your social media channels for easier connection. So it’s always a good idea to keep all lines of communication open so you never run into these issues.
Avoiding a Good About Bio
Don't skip out on a good About Page or Bio. Tell your customers who you are and why they should buy from you.
This gives your audience a reason to connect with you and stick around. This builds trust, and trust me, trust leads to sales.
Read: Writing a Good About Page
Being Vague on Policies and Practices
It is so hard to trust a page without transparency. Invest some time into creating a well laid out policy page, FAQ directory, shipping and returns guide, and even a disclaimer page.
Having these elements will make customers feel secure spending their hard earned dollars on your products.
Need help designing your ecommerce store. Book a Discovery Call with me today to get started.